Election Commission in India

A good electoral system is, therefore, the bed rock of genuine representative government. The architects of the Indian constitution attached the highest significance to arzon-dependent electoral machinery for the conduct of elections. For this it was necessary that an independent election commission with its vast paraphernalia should be set-up in country such a commission could ensure fair and free elections of the representatives of the pie at all levels. Articles 324, Dr.Ambedkar contended, â€Å"proposed centralise the election machinery in hands of a single commission, be assisted by regional commissioners working under the supervision direction control of the election commission and not and under e control of the state government as envisaged earlier. † Composition of the Election Commission: Of the four pillars of the Indian constitution, the Election commission is one, the other three being the Supreme Court, the public service commission and the comptroller and Auditor General of India.On the Election commission depends the integrity of election, which truly is the oxygen of democracy. Thus viewed, its independence d impartiality assume critical importance to the country's entire political system. To ensure free and fair and impartial elections, the constitution establishes the Election Commission, a body autonomous in character and free from political orenecutive influence. The commission is an All India body having jurisdiction over, elections to parliament, fate Legislatures, offices of the president and vice-president.The Election Commission consists of the Chief Election Commissioner, and such number of Election Commissioners if any as the president may fix from time to time. The Chief Election Commissioner stands at the apex of the hierarchy of the Election Commission of India. All these commissioners are appointed by the president subject to the provisions of any law enacted by parliament for the purpose. The Chief Election Commissioner ac ts as the chairman of the Election Commission . n case any other Election Commissioner besides him is appointed. The tenure of the Chief Election Commissioner is independent of the executive discretion, for he cannot be removed from his of face except in the like manner and on the like grounds as a judge of the Supreme Court. The conditions of service of the Chief Election Commissioner cannot be varied to his disadvantage after his appointment. The president also promulgated an ordinance amending the Chief Election Commissioner and ther Election Commissioner Act providing for unanimous transaction of business and decisions but in case of differences of opinion among the three members the matter shall be decided â€Å"according to the opinion of the majority. † The Chief Election Commissioner and other Election Commissioner Act, 1991 as existed before the issue of ordinance was weighed in favour of the chief election commissioner on decision making in case of differences among the members of the commission. The constitution provides for a single member or multimember Election Commission.Where there is more than one I members the CEC acts as its chairman. The committee on Electoral Reforms has made certain recommendations with regard to the items and conditions of service Of the Chief Election Commissioner and the other Election Commissioners. After having studied those recommendations the chief Election Commissioners of India conditions of service rules 1972 were amended with introspective, effect from 1st January 1986. The Chief Election Commissioner of India will not be entitled to the salary and other facilities, like rent free accommodation, equivalery to that of a judge of Supreme Court.The term of his office has also been extended upto 6 years, from the date he assumes office or till the day he at his the age of 65 years. To assist the Chief Election Commissioner in the performance of his onerous duties there exists a large paraphernalia of the off icers and the staff subordinate to him. Among them is the regional commissioner. Deputy Election Commissioner, secretary, Under secretary, Research officers etc. In the place of the regional commissioners a new post of Deputy Election Commissioner was created in the Election Commission for the first time in 1956.Since he Deputy Chief Election Commissioner is appointed by the president and is usually sent on deputation, he can be recalled by the central govt, at the request of the chief Election Commissioner at any time. At the state or the union territory level there is the Chief Election officer as the kingpin in the Electoral machinery. He is nominated by the Election Commission in consultation with the state Govt. He is usually a senior executive or judicial officer of the state Government.He is assisted by the joint deputy or assistant Chief Election officers as well as the rest of the staff appointed by him in consultation with the state government. He may be a whole time or pa rt time officer. At the district level the electoral duties are discharged by the District officer or the Executive Officer in addition to his normal administrative routine. The responsibility for the preparation and revision of electoral rolls is rested in an officer called the Electoral Registration officer. He may have under him Assistant Electoral Registration officers.The election in every constituency is supervised by an officer known as the returning officer nominated by the Election commission in consultation with the govt, of the state. The same officer can be nominated as returning officer r more than one constituencies. He is assisted by one or more assistant Returning Officers so designated by the Election Commission. The staff consisting of presiding and polling officers, for the actual conduct of the poll is appointed by the District Election officer. The District Election Officer may appoint a presiding officer for each polling station and such polling officers are ne cessary.The presiding officer keeps order of the pooling station and ensures the fair conduct of the poll. Functions and powers of the Election Commission: The Election Commission of India has to perform multifarious duties assigned to it under the constitution. Some of the principal functions of the commission are: (1) Demarcation of constituencies: To facilitate the process of elections a country has to be divided into several constituencies. The task of delimiting constituencies is generally performed by a delimitation commission.But the power to delimit parliamentary and assembly constituencies for the first general elections in 1951 was conferred on the president. The Election Commission distributed the seats district wise in each one of the states and directed the Chief Electoral Officers to prepare proposals for the physical demarcation of constituencies according to the prescribed criteria. The procedure adopted in the delimitation of constituencies in 1951 led to a virtual power in the hands of the ruling party to decide the contours of the constituencies as it suited its designs.The association of parliamentary Advisory committees with the delimitation commission gave top priority to political consideration. The Election Commission strongly pleaded for taking away this power from the parliament. The Delimitation commission was to consist of three members, two of whom were to be nominated by the president from serving or retired judges of the Supreme Court or High Courts while the Chief Election Commissioner was to be an ex-officio member. (2) Electoral Rolls:The second important but tedious function of the Election Commission is to prepare for identification the upto date list of all the persons who are entitled for voting at the poll. (3) Recognition of political parties and Allotment of Symbols: A new part IV A has been added to the representation of the people Amendment Act, 1951 on registration of political parties. Section 29 A now inserted prov ides for registration with the commission, of associations and bodies of individual citizens of India as political parties for purpose of this Act. This provision came into force from June 15, 1989.A recognised political party has been classified either as a National Party or a state party under paragraph 7 of the Elections symbol order 1968. Another important function of the Election Commissioner is to allot symbols to the political parties and the candidates, and also to accord recognition to the political parties. The commission has specified certain symbols as reserved and others as free. The reserved symbols are only available for candidates sponsored by the political parties and the free symbols are equally available to other candidates.The Election Commission has power to adjudicate upon disputes with regard to recognition of political parties and rival claims to a particular symbol for the purposes of elections. (4) Scrutiny of the Nomination Papers: Another function of the Election Commission is to examine the nomination papers of the candidates. These papers are accepted if found in order, but rejected otherwise. This duty is performed by the returning officer who notifies to all the contesting candidates the date, time and place for the formal scrutiny of nomination papers.The Returning officer summarily but judicially examines all the nomination papers and decides the objection raised. He is also to see whether the requisite requirements of security deposit, election symbol, election agent etc. have also been fulfilled. He is empowered to reject the nomination papers either by upholding the objection raised by a rival candidate or on his own motion or any of the following (a) that the candidate either is not qualified or is disqualified to fill the seat under any of the relevant constitutional provisions viz. Articles 84. 02, 173 and 191 (b) that the provision of sections 33 and 34 of the representation of the people's Act 1951 have not been compli ed with and (c) that the signature of the candidate or the proposer on the nomination or papers is not genuine. (5) The conduct of the poll: Another stupendous task that the Election Commission has to undertake is the conduct of the poll throughout the whole of India. In a parliamentary constituency, the returning officer is to make suitable arrangements for conducting the poll with the prior approval of the Election Commission.The commission can order a Ripoll for the whole constituency under compulsion of circumstances. Articles 324 confers on the Election Commission necessary powers to conduct the elections including the power to countermand the poll in a constituency and ordering a fresh poll there in because of hooliganism and break down of law and order at the line of polling or counting of votes. (6) Election Expenses: Another most controversial function that the election commission has perform is no scrutinize the accounts of election expenses submitted by contestants in ele ctions.In India every contesting candidate is required to maintain and file the accounts of his election expenses. Within a prescribed period after publication of the result of his election within 10 days from the last date of filing the returns the Returning Officer submits to the Election Commission a list of all the candidates and their agents together with their returns as also his observation in respect of candidates who have failed to lodge returns in the specified time and a accordance with the procedure prescribed by law.The commission scrutinizes the accounts and dudes whether the returns are in proper form and whether they have been lodged in time. In case of default it notifies the candidates or their agents of there disqualification by publishing these in the official Gazette. Role of the Election Commission: Election is the contrivance through which a modern state creates amongst its citizens a sense of involvement and participation in public affairs. It is through popu lar elections that the authority of a govt, is clouted with legitimacy and peaceful and orderly transfer of authority to new leaders is ensured.For this it was necessary than an independent Election Commission with its vast paraphernalia should be set up in the country. Such a commission would ensure fair and free election of the representatives of the people at all levels. According to L. K. Advani, â€Å"The Election Commission occupies a pivotal place in the scheme of the Indian constitution. During recent years it has willingly or unwillingly abdicated its independent Supra governmental authority and accepted for itself the role of a mere official department charged with the conduct of elections. The relations between CES and the central and state Governments are not cordial. The confrontation and the ensuing embarrassment for the Governments as a result of the ruling given by Chief Election Commissioner J. N. Seshan have only been increasing. With a critical evaluation of the working of the Election Commission of India so far as we can now infer that: Firstly, the working of the Elections Commission of India during the last four decades has shown that the Election Commission worked independently and impartially, as well as efficiently.Secondly, the Election Commission has fulfilled all the constitutional obligations, and has never tried to go beyond or over step the limits of the constitution. It always worked within the frame work of the constitution. Thirdly, when the Election Commission conducted the first General Election in 1951-52 the electorate were just 17 million but the present strength of the electorate is about 50 crores. The commission, has however been able to cope with its ever mounting responsibilities. It has the capacity to meet new challenges and faced the situation boldly.Fourthly, although the faith of the people in democracy, its institutions and political parties has eroded but their faith in the Election Commission has all the mor e strengthened or fortified. According to the Election Commission, the very fact that in almost all states the ruling parties have suffer setbacks shows that the elections have been free and fair. It has given the lie to the wide spread belief that the party in power will use official machinery and influence the voters in its favour.

A poetic form for philosophical contemplation Essay

‘The Ode is used as a poetic form for philosophical contemplation. ’ Compare two odes by Keats in the light of this observation Ode on a Grecian Urn and Ode to a Nightingale were written in May 1819, a time in Keats’ life which he devoted entirely to poetry. Both of these poems contemplate the poet’s approaching death, using stimuli of what is on the face of a Grecian vase and the song of a nightingale. There are differences and similarities between the two poems, and both will be looked at in the essay. Both of the above poems are odes. An ode is a form of poetry about emotion. First used by the Romans and Greeks, the form was revived in England in the 17th century. The form was popular among the English Romantic poets. A typical verse of an ode consists of a quatrain with a rhyme structure of ABAB and a sestet with a rhyme structure of CDECDE. However, Keats tended to be more liberal with his rhyme structures in his odes. Keats was born in 1795 and was the last born of the English romantic poets He became interested in poetry through his secondary school headmaster, who introduced him to Renaissance poetry and so the ode. Both of his parents died before he turned fifteen, so he became familiar with loss at an early age. His most famous sets of poems were his odes and these were written as Keats’ tuberculosis worsened in 1819. He died in 1821. There are two main themes in Keats’ odes: beauty and death. It is obvious beauty is looked at intently in Ode on a Grecian Urn, as the urn seems to tell the poet in the second to last line: ‘â€Å"Beauty is truth, truth beauty,†Ã¢â‚¬â„¢. Keats firstly tries to tell the reader what the urn’s figures think of beauty. They see happiness in beauty, as they are in ‘wild ecstasy’ to be with ‘fair’ women and listen to ‘pipes and timbrels’. Because they will be youthful forever, Keats tells them this is ‘all ye need to know’, as ignorance is bliss. Beauty is also looked at in Ode to a Nightingale The nightingale is similar to the urn’s individuals, because it is able is to ‘quite forget’ the horror of old age and can forever fly free above ‘hungry generations’ of people. Unlike the Urn, its ‘plaintive anthem fades’ without actually helping the author in any way.

Human rights Research Paper Example | Topics and Well Written Essays - 3500 words

Human rights - Research Paper Example The current international human rights paradigm emerges from the Universal Declaration of Human Rights of 1948. This supra-national charter focused on the specific principles and goals of international human rights legislation and has served to guide the behavior of nations. (Beitz, 2009) The Declaration lays out the structure of rights system and describes the mechanisms that must exist within institutions. What this means is that a legal system can be understood as a control system which is instrumental in controlling and regulating the actions of its individuals. Yet, there is also an urgent necessity to restrain government in its wielding of power to avoid civil liberty and human rights abuses (Glendon, 2001). Therefore, a mechanism must exist to ensure proper redress within an institution or society to protect this vital but delicate balance. Examples of the fragility of this balance are plentiful. While many societies will agree that for instance freedom of assembly is guarante ed in many situations the government and police have failed to protect this right.

Case Assignment Example | Topics and Well Written Essays - 750 words - 2

Case - Assignment Example The variable costs increase as the number of units increase. Similarly, the variable costs decrease as the number of units is reduced. However, the fixed costs remain the same at all production quantity levels (increase, decrease or steady sales and production outputs). Since the unit selling price for each boat is $20,000 and the total variable cost of each boat is $8,000, then the contribution margin is $12,000 per boat. To arrive at the breakeven sales, the $24,000 fixed cost amount is divided by the $12,000 contribution margin per boat. The consequent sales (breakeven) is two units. This is arrived at by dividing the $24,000 fixed costs by the contribution margin, $12,000 per boat. To arrive at the breakeven sales amount, the breakeven sales unit, 2, is multiplied by the unit selling price per boat, $20,000. Consequently, the breakeven sales amount is $40,000. The second situation shows the selling price is raised to $25,000 per boat. Consequently, the breakeven sales amount is the sale that results to the same zero profits (Hilton, 2011). Since the fixed cost is $24,000. There must be enough sales cash inflow to defray the $24,000 fixed cost amount. Consequently, the contribution margin must be equal to the $24,000 fixed costs amount to arrive at the same zero profit. Likewise, the data shows that each boat generates variable costs amounting remains at $8,000. Since the unit selling price for each boat is $25,000 and the total variable cost of each boat is $8,000, then the contribution margin is raised to $17,000 per boat. To arrive at the breakeven sales, the $24,000 fixed cost amount is divided by the $12,000 contribution margin per boat. The sales (breakeven) is 1.41units. This is arrived at by dividing the $24,000 fixed costs by the higher contribution margin, $17,000 per boat. To arrive at the breakeven sales amount, the breakeven sales unit, 1.41, is multiplied by the higher unit selling price per boat,

Strategic Diagnosis Project Research Paper Example | Topics and Well Written Essays - 2500 words

Strategic Diagnosis Project - Research Paper Example Moreover the search engine also acts as an encyclopedia which helps the users to gain potential information of a variety of subjects. The Google website also acts as a revenue and market generator for companies which advertise their products and services via the online sphere. Google which had a very humble beginning now operates based on several branches spread along several quarters of the globe. The company thus has a huge portfolio of skilled and efficient human resources operating from the several offices to help the concern achieve its end objectives. Google operating fully on the internet sphere happens to gain a large market worldwide for the best quality of services rendered which fulfills the parameter of customer satisfaction. (Google-b, n.d.). Strategic activities initiated focus on tapping niche market bases by producing different products like scholar, earth and map applications. Research and development team of Google is working to produce these types of products and s ervices which helps in gaining an innovated customer profile. Google’s innovativeness gains hold through the large scale maintenance of potential information which is gained through the operation based on its highly innovative software which helps in gaining faster access to large volumes of data from different sources. (McLoughlin & Aaker, 2010, p.145-146). As part of its strategic initiatives Google focuses on gaining a target market composed of normal viewers and other potential product and service advertisers. This community of commercial people helps the firm in gaining potential revenues through the large scale advertising activities conducted over the online sphere. Further the company has also devised another service branch to cater fully to the needs of the advertisers and other commercial people. The AdSense software devised by Google helps the advertising community to sponsor related links on the web portal. Through such links the web visitors can gain instant acce ss to the profiles of the different companies having advertised their products and services. (Cahill, 2006, p.57). Vision, Mission & Values Google is one of the business firms that has revolutionized three business world as well as the life of the individuals across the globe. Google is now an integral part of every person who uses the internet. Google is perhaps the most popular search engine across the globe with millions of active users in the world. Mission A mission statement is a short statement typically comprised of a single sentence that tries to highlight the general purpose of the organization. The mission statement also reflects the business strategies of a firm with regards to its suppliers, customers as well as the employees of the organization. Mission statements are therefore very important as they not only act as a framework of inspiration and aspiration but also help in generating a formidable brand image and suitable positioning of the firm in the minds of the cus tomers. Mission statements should also be quantifiable and largely measurable so as to provide clear guidance and instructions towards all the major stakeholders as well as customers (Kaplan, Norton & Barrows, 2008, p.3-4). The mission statement of Google is stated below: â€Å"

MEDICATION ADMINISTRATION ERROR Essay Example | Topics and Well Written Essays - 4000 words

MEDICATION ADMINISTRATION ERROR - Essay Example Active errors assume different forms including lapses; this involves failures in memory that prevents the planned actions from being implemented. Slips; this involves performing a familiar action in a wrong away. Mistakes; are refereed to as a trend of reasoning leading to wrong outcome of choices. Latent conditions refer to systemic properties that result to errors. They may include system interfaces and management practices. It is summarized by the descriptions of Don Berwick that â€Å"every system is perfectly designed to achieve exactly the results it gets.† The nature of today’s primary care and frenetic pace of management in care within medical practices have made the probabilities of errors to become great. The Robert Graham Policy Centre has come up with a patient safety model called â€Å"toxic cascades.† It describes how small unnoticed errors can add up to become torrents. Research studies on office-based errors in primary care have been found to be of different categories. It shows that communication problems results into 24% of the errors, 20% are caused by discontinuity of care, 13% are as a result of missing charts, 19% from lab results, 8% are caused by clinical mistake, 8% resulted from prescribing errors, and the other 8% by other errors. The study revealed that medical errors are by and large a result of latent conditions and not active failure as had been believed. The medical infrastructure has become fragile and the risk adverse outcomes has gone low, despite the fact that delayed care, patient dissatisfaction, and worsening illness are still very common concerns in medical practices. Studies on error in health care by the National Patient Safety Foundation (NPSF’s) have led to the conclusion that â€Å"the ambulatory inpatient dichotomy is a false one. We have to think about populations and their continuum of care.† (Brennan, 2000). Turnbull the executive director of NPSF’s has put

Linux Enterprise Study Essay Example | Topics and Well Written Essays - 2500 words

Linux Enterprise Study - Essay Example Linux was first developed by Linus Torvalds in 1991. Linux is a UNIX-like operating system that is available in the form of open source with commitments from a number of application developers and the two large technology giants - RED HAT (http://www.redhat.com/) and NOVELL (http://www.novell.com/linux/). IBM has partnered with both Red Hat and Novell to develop the widest range of solution in the world. They have more than 600 developers dedicated to developing solutions on Linux platform (http://www-03.ibm.com/linux/). This paper presents a detailed understanding of Linux Enterprise System, its capabilities in a Networked environment and its application in the global IT market. The paper will cover the architecture, process of deployment, Innovations by Red Hat, popular applications, embedded applications and global acceptance of Linux Enterprise. Linux is one of the most popular systems in the world of open-source software systems. The global commitment to this open source operating system is extremely high. The concept of Open Source is that the basic kernel and other infrastructure components are available free that can then be used by organizations to apply customizations and build solutions to be sold in the market at a price. Hence Linux from Red Hat and Novel SUSE comes at a cost. The Linux is available freely at www.linux.org. Many high end software applications and RDBMS systems are developed on Linux that are running business critical IT systems for Customers. A list of applications supported on Linux is available at http://www.linux.org/apps/. A number of other open source platforms are developed on Linux platform which are today very popular in the commercial world. The most prominent among them are PHP (for application end coding), MySQL (RDBMS) and Apache (Web Server) (http://www.php.net/, http://www.mysql.com/, http://www.apache.org/). These open source platforms are again widely used in the global market just like Linux. These platforms are used by a number of companies to package and sell software applications for businesses. In addition, a number of hardware companies have developed hardware based solutions with embedded Linux. Some of the examples of widely used devices with embedded Linux are Barracuda Ani-Spam solutions and Sonicwall Firewall. The site http://www.linuxdevices.com presents a wide range of devices that use embedded linux as the core operating system. Linux Enterprise System Architecture Linux is a 32 bit & 64 bit operating system that is available on a wide range of hardware platforms - Intel, SUN Sparc, Power-PC, and Digital Alpha. The Linux on Digital Alpha is available in 32 bit as well as 64 bit variants. Linux has a kernel system that is similar to that of Unix. It has multi-tasking, multi-user and multi-processing support just like any other Server based Operating

Computer crime Essay Example | Topics and Well Written Essays - 1750 words

Computer crime - Essay Example Computer crime is an offense where computers or electronic gadgets are used as a tool to carry out certain crimes. Computer crime circumscribes all sorts of illegal activities like transgression of copyrights, child pornography, hacking, etc. In this situation private and confidential facts are subject to loss or misplacement. E-crime is doubtlessly a universal issue and there will be an aberrant demand for international apportionment and collaboration. Computer criminals are becoming ever more mechanically advanced and highly developed and its an increasing confrontation to keep up with their procedures. A computer is prone to deleterious software when it is connected through internet if anti-virus software is not installed. The proliferating range of electronic gimmicks from i-pods to cell phones implies that hi-tech crime can perturb more than the personal computers. These devices are particularly exposed to assailment because they are adjustable, can be modified and revised and are frequently associated with other instruments. There are two main approaches by which computers can be associated with crime. One is the crime accompanied by using computers as a device like storage of felonious photographs on a hard disk, bedevilment using cell phones or illegitimate downloads of music and other forms of bootlegging. ‘Phishing’ bamboozle is an instance which comprises of burlesque emails and counterfeit websites to annex acute information. Other contemporary crimes are due to distinguishing technologies. One archetype is Distributed Denial of Service (DDoS) attacks where criminals can gain authority over collective computers and apply them to attack over particular destinations. Crimes also involve acquiring unofficial entrance to a computer system, or creating a virus to blot out assembled data (Computer Crime, October 2006). (See Box 1.) The uses of malicious software ranges from having excess demand on a computer’s resources to

Cover letter Essay Example | Topics and Well Written Essays - 1000 words

Cover letter - Essay Example I am a graduating student at Pennsylvania University with a dual major in Applied Statistics (GPA 3.7/4.0) and Economics (GPA 3.5/4.0). My internship training was also from financing institution such as Deutsche Bank and Bank of Shanghai in their Asset/ Wealth Management Investment banking Departments respectively. My internship provided me an invaluable training in wealth management which includes providing financial analysis for potential investments. I worked with a DB senior trader who provided me an invaluable hands-on experience in managing over $80 Million institutional funds in foreign currency spot trade and swap trade. I also have background in dealing with customers with my stint at Bank of Shanghai and again given an opportunity to work with senior management to to initiate $11 Million potential leverage buyout of TengChong Manufacture LLC. This makes me an excellent fit of your need as a Financial Advisor whose functions is in the area of investment banking and customer relations of which I have both the necessary competence and training. I can definitely identify the best investment for a client given my training in investment. In addition, I can also share my knowledge about statistical modeling in investment banking having a solid background in econometrics. ... I will have a bachelor’s degree in Applied Statistics and Economics in class 2013 in Pennsylvania University and my GPA of 3.7/4.0 in Applied Statistics and GPA 3.5/4.0 in Economics surpasses your minimum GPA requirement of 3.2. My internship was also in investment banking at Deutsche Bank and Bank of Shanghai invaluable training in wealth management which includes providing financial analysis for potential investments. I worked with a DB senior trader who provided me an invaluable hands-on experience in managing over $80 Million institutional funds in foreign currency spot trade and swap trade. I also have background in dealing with customers with my stint at Bank of Shanghai and again given an opportunity to work with senior management to initiate $11 Million potential leverage buyout of TengChong Manufacture LLC. This makes me an excellent fit in Financial Advisory Services having the academic background and internship to do the job well. In addition, the skill required in business valuation is central to my course and thus competent to advise Federal clients on the complex issues surrounding critical financial and economic events and high-profile transactions. I will be very excited to explain in detail my various competencies that would me make an asset for Deloitte. Attached are my contact information whom you can call and email at your most convenient time. Sincerely , Your name Contact details Memo To: From: Date: 10/22/2012 Subject: Analysis of my cover letters This memo offers a review of the audience, job description and a rhetorical analysis of how adapted my cover letter and resume to meet the audience’s expectations. The two positions I’m applying for is Job at Bank of America

Electronic advertising Literature review Example | Topics and Well Written Essays - 2500 words

Electronic advertising - Literature review Example In the survey the researcher emphasizes on the persuasive power and nature of advertising and how it is able to shift the customer preferences in relation to the products. The purposes of advertisement is to alter the preferences and tastes of the customers and consumers in relation to the products of the established companies and businesses or in relation to the operations of the company reputations (Doraszelski, Ulrich, Markovich, & Sarit, 2007).This information falls in line with the study of the use of electronic advertising for the purposes of obtaining a competitive advantage in Ghana since it has a comprehensive investigation into the nexus between electronic advertisement and the competitive advantages to companies (Yucelet, Uger.L., & Erderner, 1999). Developments in Advertising Advertising is a very important aspect of companies ability to sell out its products to the consumers .Consumers are very sensitive to the trends , fashions and the development of products within the economy. Forecasts show that the electronic media advertising in Ghana has been developing exponentially over the years (Asiamah, 2012). Research in this area of electronic advertising in Ghana has taken various avenues with many researchers having done case studies of the approaches and methodologies that are applied by the major companies in the country and the results of their means of electronic advertisements. (Asiamah, 2012) analyzed the impacts of the electronic media in the sales of in the country and the relative efficiency of this type of marketing on the business profitability .Further analysis and studies by Zoubkov et al. emphasized on the developments that have occurred in the industry of electronic advertisements in the country and how effective it has had impacts on the developments in the business industry of the country (Ford & Rochwell, 2002). Marketing and especially electronic advertising the act of arresting the intelligence of the humans for the longest time possible so as to be able to get money from the individuals (Bagdikian, 2000).Advertising has been in existence since the early centuries and the first of advertisement were observed in 300 BC when the Babylonians were observed to have been using store signs and street barkers for the promotion of their wares in stores and their business (Zoubkov, Johnson, Young, Fletcher, & Thomas, 2004).With the evolution and development of the mass media advertising has been embedded in our daily lives ,hence the electronic advertising has become the chore of the advertising with many advertisements barraging the daily entertainment and mass media communication means from the social sites to public media like the television ,radio and internet (Christine, 2010). The advertising industry has advanced in the techniques of operations with every year hence the development and sophistication of the approaches that are used at almost all the levels ,nationally and internationally hence the need for qui ck adaptations to enable sustainability and success of businesses. Advertising has lead to the development of consumerism and has made the luxuries of society to turn into needs and made needs to be where they

Corporal of Marines Essay Example for Free

Corporal of Marines Essay Corporal of Marines BY Jkid43 What It Means To Be a Corporal of Marines A Corporal of United States Marine Corps had duty and responsibility that they carry out and sever on a day to day base. A Corporal is the lowest as a Noncommissioned Officer in the Marines Corps. A Corporal helps establish good order and discipline for their Marines. Corporals are held accounted for their and their Marines action. As Corporal of Marines they lead their Marines with firmness, fairness, and dignity. Corporals should have confidence, communicate, and good decision making. Corporal makes timely decision not only in combat, but in garrison oo. A Corporal is responsible for their self, along for their Marines. As Corporals their actions and decisions reflects the mission and welfare of their Marines. As NCO, Corporals must accept the responsible of their leadership roles. Corporals as leaders must understand his roles and Marines. For Corporal they must know their Marines comparability, weakness, and effeteness. Corporal is also responsible for their Marines actions. As NCO, Corporals hold accountable for the action their Marines do good or bad. Corporals serve as mentors for theirs Marines and should know their Marines. Which allow Corporal to make decisions base on their Marines abilities. Corporals also are responsible for the well-being and welfare of their Marines. Corporals should insure that their Marine is taken care on and off duty. To ensure if a Marine have an issue that they take the necessary action to ensure marine problem is resolve. Corporals needs to ensure that their Marines have necessary things need for accomplish the mission that their tasks with. Corporals are also responsible for the development and mentors for their Marines. Corporals should ensure that their Marines are challenged and motivated to the best of ability. A Corporal duty as a NCO is to enforce the rules and regulations on a daily base in the Uniform Code of Military Justice UCMJ. Corporals must understand, follows, and enforce the IJCMJ for their Marines. Corporal have a wide range of Jobs among the very wide range of thing Marines do, but their essential duty is to supervise their work and maintain discipline for their Marines. Corporal must ensure that they understand any tasks giving to them. Corporal should also ensure that they have the necessary plan and executing to accomplish the mission. Corporal should get feedback from their senior leader for guides and development to ensure they can leads the Marines better. Corporals duty is to ensure that their Marine is properly trained for any type of mission given to them. When training the Marines, Corporals should ensure that the Marines have their proper equipment, food, water and mind- set when training. Corporals must understand the safety and well-being of their Marine. Ensure that their Marine is healthy mentality, physically, emotionally, and spiritually. Corporal duty is also establish good communicates with their Marines. Corporals need to ensure that their marine understand and can accomplish any tasks give to them and supervise to the standard set by the Corporals. The Corporal superiors. This includes the health of each Marine, supply requirements and any other need to ensure the Marines are prepared for any situation. Overall Corporals have a lot of responsible and duties that they must carry out. That core values honor, courage and commitment is emplaced in their Marine, and along themselves. Corporals are to set the example for their Marines emulate. Corporals are to hold themselves to a high stand also.

Relationship Between Plot Structure And Character Development

Relationship Between Plot Structure And Character Development As character development is an essential part in novels, it turns out to be interesting to discuss the essence of the topic. The essay mentions about how the characters develop at different stages in the two novels, The House of the Spirits and One Hundred Years of Solitude and how does this help subsequently, in the development of their plot structure. A good link with respect to the attitudes and the behavioral characteristics can be seen where the development of characters is concerned. A similar connection can be noticed in the way that each novel advances as a result of the progress in terms of their character development. Character development and plot structure play a significant role in different works as the writers use them to make their works interesting. Lets have a glance upon what the writers want to portray through their own designed work. 1You cant find someone who doesnt want to be found. says Isabel Allende for her masterpiece, The House of the Spirits. This indicates that a reader cannot find a character which the author does not want to show, as the power to develop the plot with the help of the characters lies with the author alone. The someone mentioned in the quote reflects to a particular extent to the character itself. Gabriel Garcà ­a Mà ¡rquezs view upon his work One Hundred Years of Solitude is  [2]  The world must be all fucked up when men travel first class and literature goes as freight. By giving this view, the author expresses his view that all people should respect the literary work ardently. It is very important to understand that the work will be respected only if the plot is well developed and this in turn is organized with the help of characters and their development in the work at every step. The opinions of the authors reflect the mind of a curious reader who is passionate about the work. The novels on which the following essay is based were written in different parts of the world in different eras and also by different authors but, they can still be associated with each other where particular aspects like characters and plot is concerned. This signifies a strong bond in relation to the individual works. The Supernatural element plays an important role in developing the characters, thereby supporting the structure of the plot. Clara uses her supernatural powers predicting the future of the characters. This in turn magnifies the events and circumstances take place as per the wishes of the author. The progression of the plot is also based on how the characters are made to react to a particular situation. Rosas death which was foretold by Clara, creates a setting, which crafts out the marriage of Esteban with Clara. On the other hand, Jose Buendia is portrayed initially as possessing the autonomous power of prophecy. But the events foretold by Melquiades prove to overpower the foresight of the character, revolutionizing the mode of the progress of the novel. Jose and Ursula are disheartened with the foresight of the birth of a child with a pigtail. This clouds the buoyant temperament of the novel which is believed to be one of the causes of its humungous success. Authors tend to use character building with the aid of a particular aspect running throughout the novel. This development of the character in the progressive chapters further ministers the maturity of the plot, bringing about an outstanding piece of work. Prostitution is blended beautifully along with the different factors in the novels by both Allende and Marquez. Transito Soto, who was projected as a non entity and an object of pleasure, turns out to be the sole aid for Esteban Trueba towards liberating his daughter.  [3]  Illustrating the power of the sex industry, in only two days Trà ¡nsito does what Senator Trueba has been unable to do. This quote simply reflects the help extended and the sacrifice made by Transito Soto towards Esteban. The events signifying child prostitution and incest in One Hundred Years of Solitude facilitate the turnaround of the characters from one attribute to the other. Marquez possesses this distinctive feature of blending the solitary aspect with the natural.  [4]  In our world of child abuse, prostitution, sexually transmitted diseases, rape etc, we are able to see the strange sexual relationships depicted in this novel (let me know about this) as no more bizarre than what we see going on ar ound us. goes as accepted in the plot structure. The plots in their magnanimous journey also give birth to the events linked with depression and sadness. Such emotive settings help the reader take a plunge into the mood of the author. A poignant atmosphere with a touchy word from the writer creates a situation that takes the plot to a totally different angle, portraying the darker side of human life. Isabel Allende allows Esteban Trueba to not only get addicted and obsessed but also to go in depression now and then. This addiction brings him to a situation, where he needs to turn to another person. This person comes in disguise of a character, developing the plot and laying the foundation for a long term stand. Transito Soto projected as a prostitute, comes to the authors rescue here. Similarly in One Hundred Years of Solitude there are instance of the characters delving into sad mood.(give an example of sadness and depression from 100 yrs here) The writers have used autonomous situations in different contexts, as a support for the characters disposition and its direct effect on the structure of the novel. Situations like autopsy of Rosa after her death in The House of the Spirits and similar scene(which is that scene? Mention it. ) is created within the novel One Hundred Years of Solitude. It can be learnt that the plots developed not at the discretion of the authors alone, but the era and the prevailing circumstances had a direct effect on the development of the characters and in turn, on the plot. The authors allow the plot to create confusion in the readers mind, due to presence of many characters with similar names. At times, it becomes difficult for the reader to identify the correct name associated with a particular situation when he/ she may read the novel. Unless the reader is totally transfixed, he/ she may not be able to smartly focus on the difference in the characters behavior and the roles they play. It has major part in the novels The House of the Spirits and One Hundred Years of Solitude as there are many characters which are named same after their fathers and forefathers.(give examples of similar names from each text). The essence of giving a same name to the characters portrays the continuity in family and also supports the entire plot by eventually helping the character to develop in the readers mind. Authors also have the tendency to take an unusual event like the occurrence of natural calamity in the plot to disturb it and to formulate a change in the plot story. The mention of earthquakes as a natural calamity has been taken as a support to develop the plot of The House of the Spirits. It also has a great effect upon the existing characters in the plot. Moreover, Marquez, the author of One Hundred Years of Solitude has also successfully shown plague and fight which is again a part of the natural disaster and an unusual event. Politics, as a favourite element of most of the authors, is succinctly used as a background of these novels too. Authors use politics as an important element to develop the characters of Jose and Esteban.(give examples of politics). The events associated with Mocondo and Tres Marias are portrayed in the light of imagery. Readers may tend to note, that these symbols although metaphorically used by the authors are also used as a solid ground to highlight the basic building blocks for the development of the characters and the plot. The writers also put forth their best by mentioning the house as the world itself. The plot of The House of the Spirits revolves around Tres Marias and the plot of One Hundred Years of Solitude, around Macondo. From this one can decipher that the reader tends to get engrossed only in the mentioned town or city and the world around them is least taken into consideration. The author Sheree Rehemas view point upon character development states that,  [5]  As authors, it is our duty to create lovable, enticing characters and do horrible, evil things to them. This quote helps us understand that the writers use their characters to develop the plot structures. Incest, as an intriguing element, fascinates the readers to such an extent, that a suggestion for an epilogue comes to the fore. (gv examples of incest) A shift in the attitude of the characters marks a turning point in a novel. A major transformation can be noticed in Marquez One Hundred Years of Solitude when Arcadio turns out to be cruel later on after being sluggish initially. Incidentally, Estebans attitude can also be seen bringing about a transformational shift in his own values and principles. This further helps develop the plot, helping the authors bring about a revolutionary change in the readers perspective. The connections in the two literary texts can be positively conveyed as the readers get a clear idea of the presence of the links in the relationship between the plot structure and character development in the two novels, The House of the Spirits and One Hundred Years of Solitude. The inclusion of different elements like depression and sadness, prostitution and incest, the metaphorical and the supernatural elements, the autonomous and the complex, politics and attitudes etc, form a solid base for these writers to develop the plots with the characters around. The efforts of Isabel Allende and Gabriel Garcà ­a Mà ¡rquez have shown a positive impact upon the readers, as the rationale that brings about the essence of a constant progress not only in the works mentioned above, but also in their entire literary careers. Words:

Properties of Zeolites as Cataystics

Properties of Zeolites as Cataystics 1.0 INTRODUCTION TO ZEOLITES Zeolites are crystalline aluminosilicates, composed of TO4 tetrahedra (T = Si, Al) with O atoms connecting neighbouring tetrahedral, that contain pores and cavities of molecular dimensions (Breck, 1974). Many occur as natural minerals, but it is the synthetic varieties which are among the most widely used sorbents, catalysts and ion-exchange materials in the world (Barrer, 1982). The channels are large enough to allow the passage of guest species. In the hydrated phases, dehydration occurs at temperatures mostly below about 400 °C and is largely reversible. The framework may be interrupted by (OH, F) groups: these occupy a tetrahedron apex that is not shared with adjacent tetrahedra. Zeolites are different from other porous hydrates, as they retain their structural integrity upon loss of water. The Structure Commission of the International Zeolite Association identifies each framework with a three-letter mnemonic code (Baerlocher et al., 2001) e.g. Amicite- GSI; Faujasite- FAU etc. 1.1 IMPORTANCE OF GREEN PROCESSES In the chemical industry, the acceptability of a process is not only governed by cost and yield but in terms of eco-friendliness and pollution abatement. Choosing a more efficient catalytic route has greatly improved the efficiency of chemical processes. Green chemistry has been defined as the design of chemical products and processes in order to reduce or eliminate the generation of hazardous substances (Armor, 1999). The principles of green chemistry listed by Armor (1999) employs future approaches to new chemical processes. It includes: efficient use of raw materials, energy efficiency, use of biodegradable products and other subtle features. 2.0 HISTORICAL DEVELOPMENT OF ZEOLITES 2.1 NATURAL ZEOLITES Research in the field of zeolite science and technology made its first steps with natural zeolites and was mostly focused on natural zeolites until the beginning of the 1950s. The history of zeolites began in 1756 when Swedish mineralogist A.F. Cronstedt discovered the first zeolite mineral, stilbite when studying its apparent properties discovered its strange behaviour upon heating although there is no certain proof of its identity. The term ‘zeolite was coined from two Greek words, ‘zeo (to boil) and ‘lithos (stone). On the contrary, the first zeolite, chabazite, described by Bosch DAntic in 1792 has clear evidence in literature. Several other zeolites were discovered in the following years and around 1850, only about 20 zeolite types were reported in mineralogy books, including analcime, brewsterite, chabazite, edingtonite, epistilbite, faujasite, gismondine, gmelinite, harmotome, heulandite, laumontite, levyne, mesolite, natrolite, phillipsite, scolecite, stilbi te, and thomsonite. Starting from the middle of the 19th century until about 1975, there was a moderate increment in the number of zeolites discovered (about one new type every 6-7 years) and a clear acceleration in the last twenty five-thirty years. About 40 natural zeolites are known (Tschernich, 1992). Most zeolites known to occur in nature are of lower Si/Al ratios, since organic structure-directing agents necessary for formation of siliceous zeolites are absent. Sometimes natural zeolites are found as large single crystals, though are very difficult to make in the laboratory. The catalytic activity of natural zeolites is limited by their impurities and low surface areas. However, interests in natural zeolites shifted towards zeolite synthesis and synthetic materials, as they offered a series of advantages such as wider versatility, more open frameworks( for adsorption and catalysis),and quality in constitution and chemistry. As a result, research on natural zeolites, was mainly devoted to ion exchange process which was discovered around 1850 (Thompson, 1850; Way, 1850). Few years later, Eichhorn observed that chabazite and natrolite behaved as reversible ion exchangers. In the early decades of the 20th century, ion exchange selectivity of a variety of zeolites for peculiar cations, e.g., ammonium was performed (Barrer, 1950) and starting from the end of the 1950s, found uses in various sectors of environmental relevance, e.g., treatment of wastewaters and soil rebuilding and remediation. The most recent frontier in the application of natural zeolites is in the field of life sciences. One of the drawbacks of natural zeolite research for application purposes is due to the limited availability of zeolite as it is a precious mineral, compared to the synthetic counterparts which could be mass produced at a lower cost (Colella, 2005). 2.1.1 Formation The pathway of natural zeolite formation is similar to the laboratory synthesis of zeolite. Zeolite nucleation, crystallisation and crystal growth take place as a result of slow to fast cooling of warm to hot magmas(of volcanic origin), which are basic, oversaturated in silicate and aluminate species and contain alkaline and/or alkali-earth cations. hot fluid + volcanic ash oversaturated basic magma zeolite crystals {solution + gel) The magma is obtained via hydrolysis of the original glassy material and is responsible for the tetrahedral coordination of aluminium and together with silicon. The main factors responsible for the structural formation are temperature, chemistry of the ash and the chemical composition of the resulting solution. Gel is formed along the process but is however not directly connected to nucleation and growth, as there is evidence that zeolite nuclei form from the oversaturated solution at the glass shards / solution interface (Aiello et al., 1980). Temperature and time are two factors which differentiate natural zeolitisation from laboratory synthesis. 2.1.2 Physico-chemical properties i.Cation exchange: The ion exchange properties of natural zeolites depend on their chemistry which ismainly in terms of selectivity. Selectivity depends on the framework topology, ion size and shape, charge density on the anionic framework, ion valence and electrolyte concentration in the aqueous phase (Barrer et al., 1978). ii.Reactions with alkalis: Oncein alkaline environments, zeolites become unstable as they tend to transform, similarlyto glassy systems, into more stable phases, usually into other framework silicates (Goto and Sand, 1988). The interaction of zeolite-rich materials with Ca(OH)2 give rise to calcium silicates and aluminates, which upon hydration are able to harden in both aerial and aqueous environments. This behaviour makes them to be known as pozzolanic materials Thermal properties: Heating of zeolite powder induces physical and chemical changes, which have been shown to include water loss (which causes expansion on heating), decomposition and gas evolution, phase transition, structure breakdown, re-crystallisation, melting etc (Colella, 1998). This property enables zeolite tuff stones to display good sound-proofing and heat insulation and serve as good building materials. Depending on zeolite nature, chemical composition and rock constitution, the tuff expands as a result of quick heating at temperatures of 1250 °C or above, inadvertently followed by a rapid quenching to room temperature. 2.2 SYNTHETIC ZEOLITES Early work could be traced back to the claimed synthesis of levynite by St Claire Deville in 1862 as there were no reliable methods for fully identifying and characterising the products. The origin of zeolite synthesis however, evolved from the work of Richard Barrer and Robert Milton which commenced in the late 1940s. The first synthetic zeolite unknown as a natural mineral later found to have the KFI structure (Baerlocher et al., 2001 ) was discovered by Barrer when investigating the conversion of known mineral phases under the action of strong salt solutions at fairly high temperatures (ca. 170-270  °C). Robert Milton was the first person to use freshly precipitated aluminosilicate gels to carry out reactions under milder conditions. This led to the discovery of zeolites A and X (Milton et al., 1989). Initially, the synthesis of zeolites required the use of only inorganic reactants but was however expanded in 1961 to include quaternary ammonium cations leading to the discovery o f silica-rich phases (high-silica zeolites). Subsequently, more synthetic zeolites have been discovered (Baerlocher et al., 2001), as well as zeolite-like or zeolite-related materials (Szostak, 1989) known as zeotypes- represented by microporous alumino- and gallo phosphates (AlPO4s and GaPO4s) and titanosilicates. Studies on understanding zeolite synthesis have continued to be carried out upto the present day (Table 1). This has been due to discoveries of new materials, advances in synthetic procedures, innovations in theoretical modelling methods and, especially, by the development of new techniques for the investigation of reaction mechanisms and the characterisation of products. Table 1: Evolution of materials development in the zeolite field ‘‘Low Si/Al zeolites (1-1.5) A, X ‘‘Intermediate Si/Al zeolites (f2-5) A) Natural zeolites: erionite, chabazite, clinoptilolite, Mordenite Synthetic zeolites: Y, L, large-pore mordenite, omega ‘‘High Si/Al zeolites (ËÅ"10-100) By thermochemical framework modification: highly silicious variants of Y, mordenite, erionite By direct synthesis: ZSM-5, Silicate Silica molecular sieves silicalite Source: Flanigen (1980) 2.2.1 Mechanism of Hydrothermal Synthesis Experimental observations of a typical hydrothermal zeolite synthesis Due to its chemical reactivity and low cost, amorphous and oxide-like Si and Al which make up the microporous framework are mixed with a cation source usually, in a basic water-based medium. The resulting aqueous mixture is then heated in a sealed autoclave at above 100ËšC allowing the reactants to remain amorphous for sometime (induction period) after which crystalline zeolites are detected (Figure 2). Gradually, an approximately equal mass of zeolite crystals which is recovered by filtration, washing and drying replaces all the amorphous materials (Cundy and Cox, 2005).The bond type created in the crystalline zeolite product (e.g. zeolite A or ZSM-5) which contains Si-O-Al linkages is similar to that present in its precursor oxides, therefore the enthalpy change is not great. This process reduces nucleation rates, thereby forming larger crystals. Reactivity of the gel, temperature and pH affect the rate of zeolite formation as an increase in pH and temperature leads to increase in the rate of formation of zeolite crystals. In their mother liquors, the zeolitic phases are metastable, thereby transforming the initial zeolite into an undesired thermodynamically more stable phase (Ullmann, 2002). 2.2.3 Synthesis from Clay minerals Kaolin and metakaolin (calcining kaolin at 500-700 °C) are two important clays used for the production of the zeolites NaA, NaX, and NaY (Breck, 1974; Barrer, 1978) because binder-free extrudates and granules which offer advantages in adsorption technology are produced. 2Al2Si2O5(OH)4 2Al2Si2O7+4H2O Kaolin Metakaolin Depending on the zeolite, the clay is shaped and, SiO2and seed crystals are added and while in the preformed shape, the zeolite crystallises. Alternatively, zeolite is formed when the binder component of metakaolin undergoes hydrothermal treatment with sodium hydroxide solution (Goytisolo et al., 1973; Chi and Hoffman, 1977). Using ultrasonic radiation, reaction rate is enhanced and there is energy saving and lower production cost due to lower temperatures. This process is less often used as it could cause odor of the product due to impurities present in clay e.g. iron 2.2.2 Industrial Zeolite Synthesis Zeolite synthesis is an extremely broad area of research and due to differences in the preparation of each zeolite type, two representative zeolite types, TPA-ZSM-5 and zeolite Na-A, are chosen for a more detailed presentation of the synthesis {Table 2} (Jansen, 2001). Table 2: Synthesis mixtures, physical chemical properties of the representative zeolites Molar oxide ratio Na-A TPA-ZSM-5 SiO2 1 1 Al2O3 0.5 Na2O 1 0.16 H2O 17 49 TPA2O 0.3 T (ËšC) > 150 Physical Chemical properties Pore arrangements 3D, cages connected via windows 2D, intersecting channels Bronsted activity low High Affinity hydrophilic Hydrophobic Pore volume (cm3/g) 0.37 0.18 Source: Jansen (2001) The composition of zeolite product can be expressed by the cation type and its overall Si/Al ratio. In the preparation of zeolite, nucleation is the rate determining step which is influenced by a range of factors dependent on the temperature of the reaction mixture. Low Temperature Reaction Mixture: Here, the reaction mixture is prepared at low temperature, At high pH, condensation occurs when the nucleophilic deprotonated silanol group on monomeric neutral species is attacked (Figure 5). The acidity of the silanol group depends on the number and type of substituents on the silicon-atom (Jansen, 2001). Temperature raise of the reaction mixture from High Temperature Reaction Mixture: At this temperature, zeolites are formed from amorphous material which involves, reorganisation of the low temperature synthesis mixture, nucleation and precipitation (crystallisation). During the induction period, gel and species in solution rearrange from a continuous changing phase of monomers and clusters which disappears through hydrolysis and condensation, in which nucleation occurs (Jansen, 2001). The process particles become stable and nuclei forms, followed by crystallisation which could occur in metastable solid, highly dispersed or dense gel forms. Product quality, reaction time and yield influence efficient production of zeolites by optimising their composition. 2.2.2 Secondary Synthesis Methods Catalytic or adsorbent properties that cannot be achieved by direct synthesis utilise post-synthesis (secondary) treatments to increase catalytic activity, shape selectivity or porosity and thermal/hydrothermal stability. Dealumination and ion exchange are used to carry out these modifications. Dealumination The zeolite structure is selectively dealuminated by acid solutions, washing out aluminium out of the crystal, as was observed for zeolite A. However, for higher silica containing materials (clinoptilolite), a fully decationated structure is produced after continuous acid treatment. The metal ion is replaced with H3O+ followed by (Al+3 + H3O+) removal, generating a hydroxyl nest. Aluminium is removed from the framework but not the crystal by hydrothermal dealumination. The heterogeneity in the concentration of the framework and non-framework of aluminium depends on the type of modification used. Hydrothermal treatment causes the amorphous aluminium to collect on the crystal surface which through fluorosilicate treatment can reduce aluminium centred acid sites. Often, a secondary pore system is generated and hydroxyl nests can be annealed. In order to enhance the catalytic properties as well as stability, silicon, aluminium and other metal ions are introduced into the framework (Szostak, 2001). Other methods of producing thermally and hydrothermally stable cracking catalysts include: use of EDTA, SiCl4 vapor, and (NH4)2SiF6. Acid mediated dealumination process via aluminium extraction and generation of hydroxyl nest (Szostak, 2001) Ion Exchange This is an important technique in pore-size engineering for the production of zeolitic adsorbents (Breck, 1974). Ion exchange used in the production of Brà ¸nsted acid sites has major importance in the synthesis of solid acid catalysts (Ullmann, 2002). Ion exchange can be achieved also, for certain intermediate-silica and high-silica zeolites (e.g., mordenite) by treatment with mineral acids although involves the risk of dealuminating the zeolite framework (McDaniel and Maher, 1976). An indirect route via an ion exchange with ammonium salt solutions must be followed, producing the â€Å"ammonium form† calcined at ca. 400 °C to liberate ammonia and give the hydrogen form (Ullmann, 2002). When cations to be exchanged are positioned inaccessible cages, a sieve effect is produced. pH is an important factor in ion exchanging of highly charged transition metal ions in order to prevent metal hydroxide precipitation especially at low pH. 2.3 CHARACTERISATION OF ZEOLITES In order to determine the relationships between the physical and physicochemical as well as sorptive and catalytic properties of zeolites, it is important to know the structural, chemical and catalytic characteristics of zeolites. Several standard techniques are employed in zeolite characterisation. The most common of which is X-ray diffraction used in determining the structure and purity of zeolites. Others include: x-ray fluorescence spectroscopy (XRF) or atomic absorption spectrometry, used to analyze elemental composition, sorption analysis to study the pore system, IR-spectroscopy, typically using adsorbed probe molecules to characterize the acid sites, scanning electron microscopy (SEM), for determining the size and morphology of zeolite crystallites, high-resolution transmission electron microscopy (HRTEM), nuclear magnetic resonance (NMR) spectroscopy, temperature programme desorption (TPD) and many others (Schà ¼th, 2005). 3.0 GENERAL APPLICATIONS OF ZEOLITES Zeolites are used primarily in 3 major applications: ion-exchange, adsorbents, and catalysts. Natural zeolites play an important role in bulk mineral applications. Adsorbent applications: Common adsorbent applications focus on removal of small polar molecules and bulk separations, by more aluminous zeolites and based on molecular sieving processes respectively (Table 3). Table 3: Zeolite commercial applications as adsorbents Purification Bulk separations Drying: natural gas (including LNG), cracking gas (ethylene plants), refrigerant Normal/iso-paraffin separation, Xylene separation CO2 removal: natural gas, flue gas (CO2 + N2) cryogenic air separation plants Olefin separation, Separation of organic solvents Pollution abatement: removal of Hg, NOx, SO Separation of amino acids, n-nitrosoamines Sweetening of natural gas and liquefied petroleum gas Separation of CO2, SO2, NH3 Source: Flanigen (1980). Catalyst applications: Zeolites have the greatest use in catalytic cracking. They also play a role in hydroisomerisation, hydrocracking and aromatics processing. The strong acidity of zeolites plays a role in hydrocarbon processing. Asides this, they are finding increasing use in synthesis of fine chemicals and organic intermediates in isomerisation reactions, nucleophilic substitution and addition etc. Table 4: Zeolite applications in Catalysis Inorganic reactions: H2S oxidation, NO reduction of NH3, CO oxidation, reduction Hydrocarbon conversion: Alkylation, Cracking Organic reactions: Aromatization (C4 hydrocarbons), Aromatics (disproportionation, hydroalkylation, hydrogenation, hydroxylation, nitration, etc.) Dehydration Epoxidation Beckman rearrangement (cyclohexanone to caprolactam) Methanol to gasoline Chlorofluorocarbon decomposition Shape-selective reforming Source: Flanigen (1980); Galarneau et al (2001). Ion-exchange applications: Zeolite properties are directly exploited in several applications such as in the detergent industry, where zeolites are used for water softening or ‘building, animal food supplementation and in the treatment of wastewater (Townsend and Coker, 2001). Zeolite A has selectivity for Ca2+, thereby providing a unique advantage. Also, natural zeolites can be used to remove of Cs+ and Sr 2+radioisotopes through ion-exchange (Payra and Dutta, 2003). Table 5: Applications and advantages of Ion-exchange Applications Advantage Metals removal and recovery High selectivities for various metals Removal of Cs+ and Sr2+ Stable to ionizing radiation Detergent builder zeolite A, zeolite X (ZB-100, ZB-300) Remove Ca2+ and Mg2+ by selective exchange, no environmental problem Ion exchange fertilizers Exchange with plant nutrients such as NH4+ and K+ with slow release in soil Source: Flanigen (1980) Other Applications: Zeolites also play important roles in health-related applications (such as antibacterial agents, vaccine adjuvants, drug delivery, bone formation, biosensors and enzyme mimetics), oil refining, and petrochemical processes. Zeolite powders are used for odor removal and as plastic additives. Zeolitic membranes offer the possibility of organic transformations and separations coupled into one unit (Payra and Dutta, 2003). 3.1 ZEOLITES AND THE ENVIRONMENT Nearly all applications of zeolites are driven by environmental concerns, from cleaning toxic (nuclear) wastes, to treatment of wastewater, thereby reducing pollution. Zeolites have now been used to replace harmful phosphate builders in powder detergents due to water pollution risks. Zeolite catalysts help to save energy as they make chemical processes more efficient, minimising un-necessary waste and by-products. When used as solid catalysts and redox catalysts/sorbents, they reduce the need for corrosive liquid acids and remove atmospheric pollutants, (such as engine exhaust gases and ozone-depleting CFCs) respectively (Bell, 2001). In wastewater, zeolites (clinoptilolite, mordenite) are used to remove ammonia and ammonium ions (Townsend and Coker, 2001), as well as heavy metal cations and transition metals. 3.2 ZEOLITE CATALYSTS IN GREEN CHEMISTRY Zeolite catalysts have contributed to the design and synthesis of novel materials and development of new methodologies in organic synthesis, displacing the conventional and waste generating reagents thereby maximising atom utilization and reducing waste generated (E-factor). Zeolites play an important role in acid-catalyzed reactions such as acylation, alkylation, isomerisation and condensation, cyclisation and electrophilic aromatic substitution. Acylation of aromatic substrates: used in fine chemicals manufacture although has proven unsuccessful in less reactive aromatic compounds due to adsorption imbalance, unless performed in vapor phase using H-ZSM-5 (Singh and Pandey, 1997). 4.0 CONCLUSION Due to the role zeolites play mainly as catalysts in the environment as well as in chemical industry, the efficiency of the zeolite catalysts has been greatly improved. The yield and selectivity of the zeolite process is quantitative and in addition, reduces energy requirements, capital costs and complexity of equipments. Over the years, the synthesis process of zeolites have encompassed the principles of green chemistry as described in the report which has included waste prevention, energy efficiency, fewer environmental impacts, safer solvents, renewable materials, process intensification, catalysis and reduction in capital cost. Though present techniques seem to apply some of the principles of green chemistry, further research is still being employed to improve the overall process. 3.0 REFERENCES Aiello, R., Colella, C., Casey, D. G. and Sand, L.B. 1980. In L.V.C. Rees, ed. Proc. 5th Int. Conf. on Zeolites. Heyden Son, London, U.K. pp. 49. Armor, J. N. Applied Catalysis A: 189 (1999) 153-162. Baerlocher, C., Meier, W.M., Holson, D. 2001. Atlas of Zeolite Framework Types. 5th ed. Amsterdam: Elsevier. Barrer, R. M. 1978.Zeolite and Clay Minerals as Sorbents and Molecular Sieves. Academic Press, London. Barrer, R.M. 1978. In L.B. Sand and F.A. Mumpton, eds. Natural Zeolites. Occurrence, Properties, Use. Pergamon Press, Elmsford, NY. pp. 385. Barrer, R.M. 1982. Hydrothermal Chemistry of Zeolites; Academic Press: London. Barrer, R.M. J. Chem. Soc. (1950) 2342. Bell, R.G. 2001. Zeolites. [Online]Available at http://www.bza.org/zeolites.html. [Accessed 1 May 2010]. Breck, D.W. 1974. Zeolite Molecular Sieves. 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Cejka and H. van Bekkum, eds. High-throughput experiments for synthesis and applications of zeolites. Stud Surf Sci Catal 157. Sheldon, R.A. 2000. A special topic issue on green chemistry: Atom efficiency and catalysis in organic synthesis. Pure Appl. Chem., 72(7), pp. 1233-1246. Singh, A. P., Pandey, A. K. J. Mol. Catal. A: Chemical 123(1997), 141 Szostak, R. 1989. Molecular Sieves Principles of Synthesis and Identification. 2nd Edition: Van Nostrand Reinhold, New York, Blackie, London. Thompson, H.S. J. Royal Agric. Soc. Engl. 11 (1850), pp. 68. Townsend, R.P., Coker, E.N. 2001. Ion exchange in zeolites. In H. Van Bekkum, E.M. Flanigen, P.A. Jacobs, J.C. Jansen, eds. Introduction to zeolite science and practice. 2nd ed. Stud Surf Sci Catal 137. Tschernich, R.W. 1992. Zeolites of the World. Phoenix: Geoscience Press. Ullmann: Encyclopaedia of Industrial Chemistry. 2002. Zeolites. Wiley Interscience. W.R. Grace Co., DE2707313, 1977 (C. W. Chi, G. H. Hoffman). W.R. Grace Co., US3906076, 1973 (J. A. Goytisolo, D. D. Chi, H. Lee). Way, J.T. J. Royal Agric. Soc. Engl. 11 (1850), pp. 313.

Edna’s Self Discovery in Chopin’s The Awakening :: Chopin Awakening

Edna’s Self Discovery in Chopin’s The Awakening She was fond of her children in an uneven, impulsive way. She would sometimes gather them passionately to her heart; she would sometimes forget them. The year before they had spent part of the summer with their grandmother Pontellier in Iberville. Feeling secure regarding their happiness and welfare, she did not miss them except with an occasional intense longing. Their absence was a sort of relief, though she did not admit this, even to herself. It seemed to free her of a responsibility which she had blindly assumed and for which fate had not fitted her. (p. 40) Edna Pontellier is a child discovering her very sense of self. Her attitude toward her own children emphasizes the she is not the typical â€Å"mother-woman† (p. 29). This is one of the key elements in identifying Edna’s â€Å"awakening.† Unlike the other women, such as Madame Ratignolle, she has not accepted her role unquestionably. This passage is an insightful window into the beginnings of Edna’s new thoughts. Edna considers herself â€Å"fond of her children.† This statement alone is strange. Most mothers are enamored of their children, obsessed with their every movement. Even her fondness is considered â€Å"uneven† and â€Å"impulsive.† Edna, beginning to feel as a child herself, is noticing these traits within her. Edna speaks of the summer they spent away â€Å"with their grandmother...in Iberville.† Even in their extended absence she missed them only with â€Å"an occasional intense longing,† perhaps as someone might miss a city, or an old tattered stuffed toy. She seemed to feel towards them more as family, loved and missed, but not intensely as a mother would. Most striking in this passage are the last two sentences. It is in these phrases that Edna begins to demonstrate something important about herself. She feels â€Å"relief† when the children are gone. She feels â€Å"free† of the â€Å"responsibility.† One â€Å"which she had blindly assumed.† Edna had simply accepted the role of motherhood. It was expected, and so she had asked no questions. She is now realizing, however, that she feels this is a position in life â€Å"for which fate had not fitted her.

Censorship letter (the bluest eye) :: essays research papers

I believe in the fact that everyone has their own opinion and the right for freedom of speech and press. People might say that I have no opinion or that I dont know what I am talkin about because I am under 18, but I still stand behind my opinion. The recent controversy over the censorship and banning of Toni Morrisons "The Bluest Eye" is simply a group of people trying to give thier opinion. They got their right and where able to challenged the book, but are now taking this too far. I believe this should be eliminated and they should not be able to get their way by threatening their point. The mother who has challenged this book has every right to censor what her child reads. As for other parents they might want their children to read this book. I dont see how this women really sees herself as Bakersfields "parental figure" and takes it among herself to say what other peoples children may read. Personally I feel as if she thinks me and my peers too stupid to understand the meaning of the book, and not mature enough to seperate the reality of those 11 "pornographic" lines. Sex, incest, and rape are all things that are real and happen in our world. Many children are exposed to these unpleasant realities. I believe that this women is out of touch with her daughter if she thinks that her daughter does nott know what these things are. I am very insulted at the fact that she thinks it her job to take on the responsibility to choose what I can not read. I have two parents already that make fine descisions for me, I don't really need another one. Those 11 lines are said to be pornographic and probably are when taking out of text. Those 11 lines are merely particles of the total piece of literature. I have not yet read "The Bluest Eye," but plan to. This book is said to be very eduactional and a great piece of literature. Should students really be banned from reading this book because of 11 lines? If any parent does not want to have their child read a book they have every right to not let them, but this women should have no say over any one elses child except her own. Also I think it very ridiculous of her to carry this on any further than it has already gone.

Crime And Punishment :: essays research papers

In the novel Crime and Punishment, Dostoevsky portrays the main character, Raskolnikov, in a complex and unique fashion. He could have been portrayed as the good guy, bad guy, or just your average man on the street, but Raskolnikov is displayed with more than one persona. "It would have been much easier for Raskolnikov to explain his weekness, but it was more pleasant for him to consider himself a strong man" (Chizhevsky 164). Raskolnikov’s dream reveals that his personality is complex and double sided. His range of actions and emotions are more of a Dr. Jekyl and Mr. Hyde type character. On the outside, he appears to be in control of his raging homicidal tendencies, but he is full of turmoil on the inside. Raskolnikov’s dream presents these different personas Dostoevsky has given him. His dream also gives the reader a good, inside look into Raskolnikov’s interior conflicts (Chizhevky 191). In the beginning of his dream, Raskolnikov is out in the street . He seems to be wandering around aimlessly, with no recollection of what he is supposed to be doing or why he is there. Meanwhile, everyone else in the dream is carrying on like nothing is wrong. Before delving into the significance of this scene, the reader must note how important control is to him. He is an extremely proud man, and needs to be in control of himself and everything around him at all times (Magill 222). In his view, everything in his life should revolve around him. The beginning of the dream represents the loss of this control in his life. It seems that no matter what he says or does, the world will continue to spin, and the people on it continue to go about their everyday business. He can almost be compared to the young teenage girl that he finds wandering in the street due to the fact that any actions that this young girl takes makes no difference on the outside world (Chizhevsky 201). It is as though he has been psychologically raped by the murders he has committ ed, but at this point he is still unaware that he is no longer in control of his situation. No matter how he wants to feel or act, he cannot help his instinctual habits and desires (Mikhailovski 121). For instance, his health starts to fail him and he has this compulsive desire to reveal himself to the authorities and public by turning himself in.

Poetry and Dwarf Essay

  The thought-provoking poem, Assisi, written by Norman MacCaig is based on when MacCaig went to Assisi to visit the beautiful church built in St Francis’ name. The main character we read about, a dwarf sitting outside the church, is described in a way which evokes great sympathy for him. The writer achieves this by forming a vivid description of the dwarf and using different techniques helping him create sympathy for the dwarf from the reader. The first four lines of the poem create an image of the dwarf which is not very pleasant. â€Å"The dwarf with his hands on backwards/ Sat, slumped like a half-filled sack/  On tiny twisted legs from which/ Sawdust might run† The very first line of the poem is a very direct, blunt opening statement. The idea of the dwarfs hands being on ‘backwards’ is so disturbing that at once the reader starts to pity the dwarf. Using alliteration in the second line ‘sat slumped’ makes it seem that the dwarf sees no point in living anymore. The poet uses a simile to describe the way the dwarf was sitting, depicting him as a ‘half filled sack’ showing that the dwarf had been dehumanized by everyone surrounding him, making the writer annoyed that nobody is noticing the dwarf. MacCaig uses a metaphor on the third and fourth lines of the poem, ‘tiny twisted legs from which saw dust might run’ giving an idea of how small and weak the dwarf really is, not being able to move very far, therefore living a miserable life in the same place. MacCaig refers back to the dwarf nearer the end of the poem, evoking even greater sympathy for him. â€Å"The ruined temple outside, whose eyes/ Wept pus, whose back was higher/ Than his head, whose lopsided mouth/ Said grazie in a voice as sweet/ As a child’s when she spoke to her mother/ Or a bird when it spoke/ To St Francis. †The poet uses the phrase ‘ruined temple’ to show that the dwarf’s appearance is made in God’s image and even though his appearance may be destroyed, inside he is still just a normal man, like everyone else. MacCaig using the words ‘wept pus’ creates a very unpleasant picture with the idea of pus coming out of the dwarfs eyes but also a very sad picture with the idea that the dwarf was crying. ‘Whose back was higher than his head, whose lopsided mouth’, the writer says this to, again, accentuate the disturbing appearance of the dwarf, implying that the dwarf has a hunchback. At the end of the stanza, the poet surprises the reader when he uses the simile ‘as sweet as a child’ as coming from a man with such a bad physical appearance, the reader does not expect the dwarfs’ voice to be sweet. Throughout the poem, the dwarf is compared to different people and the church. In the first stanza MacCaig uses juxtaposition between the dwarf and the extraordinary building of the church, at the beginning he introduces the dwarf, and he then describes the church. He shows the comparison of how elaborate and wonderful the church at Assisi is, and how there is a dwarf, with a very miserable life, sitting outside. There is also a sense or irony in that, even though St Francis strived to help poor people, so much so that he got a church built in his name, there is still a very poor man sitting outside the church and nobody tries to help him. The second stanza concentrates on the priest, a man who is supposed to understand and share the meaning of God’s word. â€Å"A priest explained/ How clever it was of Giotto/ To make his frescoes tell stories/ That would reveal to the illiterate the goodness/ Of god and the suffering/ Of his son. I understand/ The explanation and/ The cleverness. † The word ‘a’ is used by MacCaig to introduce the priest. This indefinite article makes it seem like the priest is one of many, perhaps in criticism of the church itself, yet when he addresses the dwarf, the poet uses the word ‘the’ which suggests that the poet saw the dwarf as an individual, not like the priest who is just one of many. In this stanza the priest is showing the tourists around the church, showing them the frescoes that Giotto produced, explaining the word of god in pictures so that the illiterate could understand God’s word. The priest uses a very condescending tone when he speaks to the tourists, using a tone that suggests that he wanted to show off his church and his frescoes because he wanted the tourists to think that the he was very important. At the start of the final stanza, in reference to the second stanza, the writer describes how the tourists were acting. â€Å"A rush of tourists, clucking contentedly,/ Fluttered after him as he scattered/ The grain of the Word. It was they who had passed. † Here, the tourists are compared to hens who are clucking, chasing their master trying to get some grain, in this case God’s word. This refers to the parable ‘the sewer and the seed’. They represent the seeds that could not grow, who got caught in the thorns or thrown on the path, not understanding God’s word and therefore not growing into a healthy crop. The Priest would represent the farmer, sharing God’s word amongst the tourists. There are many themes in this poem but one of the main themes is the hypocrisy of the church. We see the church as an organisation that we expect to do good and help people less fortunate than themselves, and yet in the poem, Assisi, the priest, a representative of the church completely ignores the dwarf, an example of a poor man who the church should be helping, walking straight past him, not even acknowledging the dwarfs existence. This suggests that the church and also the priest don’t understand the meaning of what they are meant to be sharing, the true meaning of God, to help others. In conclusion, MacCaig manages to evoke a lot of sympathy for the dwarf. He does this by using detailed descriptions and comparisons between the dwarf and the church and priest. This makes for an interesting, thought provoking poem.

Daytun Case Report Essay

A. Acquisition of the local dealership of office products and POS system company B. Acquisition of the dealership of Konica at the larger metropolitan area C. Establishing a new dealership in the small metropolitan area D. Acquisition of the local competitor E. Develop new business model like cost-per-copy product Strategy A Analysis: Since the current Copier business in Daytun increased only by 6.7% and the copier market is mature in London area, acquisition of the local POS dealership is the best strategy for Dayton to reach the goal within the next 2 years. Daytun needs to consider the following aspects in this strategy: 1. Can Daytun Finically secure to purchase the POS company? The value of the POS company is around $200-300K. Base on the current assets status, Daytun can slightly increase the debt from bank to purchase the company. 2. Can Daytun keep the same service excellence with the new business? The current POS company has the same service-oriented philosophy as Daytun does, and there is not dominated brand in the POS market. Daytun can establish the same reputation and earn the customer royalty. 3. Can Daytun merge with the POS company without losing the talnets? The current POS company has one 1/5 size of Daytun. Base on the very similar company culture and well-defined compensation policy, Daytun should be able to keep the talnets on both side. Daytun needs to provide more training to the whole new organization to understand and operate the new business in the very early stage. 4. Can management handle the acquisition and business expansion? Since the POS company is local, there is no geographical challenge to deal with by the senior executives. Daytun needs to provide more management training for the middle management level to allow the senior executives spend more time on acquisition and business expansion. Recommendation: Daytun must make decision to purchase the local dealership of office system and POS company to reach the goal in the next 2 years. By doing that, Daytun needs to carefully deal with the acquisition process and improve the training in whole organization to keep the same excellence of customer services for both business. Daytun also need to invest on the POS market to establish the same reputation as it did in the copier market.

SWOT Analysis of Nestle Australia Ltd Essay

Executive Summary This SWOT (strength, weakness, opportunity, threat) report examines those four areas of a new Nestle product in the market. This product has a new and unique mixture that has never been in the local market shelves ever before. Although this report is mainly about the new product, it also looks at the history of Nestle and goes into depth about the SWOT of the company. Introduction and background: This area provides a brief overview of the company’s products that has already been in the market, its current market, and relevant history of the breakfast products of Nestle. SWOT table: A one page table that state the strengths, weaknesses, opportunities and threats of this product. Findings: A one page explanation of the points listed in the SWOT table, and ranking it from the most important to the least. Recommendations: A two page description of the new product, and justification of the choice made by choosing this product using at least one of the four analysis points. Introduction Nestle is the world’s leading food company. Nestle was found in 1866 by Henri Nestle and became one of the biggest food and beverage company. Nestle started at providing babies food with high quality. However, in recent years, Nestle has focused on nutrition, health and wellbeing. Since establishment until now, Nestle has been through 6 stages: 1866 – 1918: Food products for babies and Powder milk; 1918 – 1944: Chocolate, Coffee and Fresh milk; 1944 – 1975: Fast food Maggi; 1975 – 1981: Fast food products; 1981 – 1996: Yogurt and Butter; 1966 – Present: Ice cream. Nestle develops its company by the way of acquisition; they acquire other international companies to expand their market. However, it also faces the risk of controlling their business with a large market from different locations. Many companies enter into the food industry which has increased the number of competitors in this market. Nestle has focused on finding and  developing new products that concentrate on health and how to maintain customer’s health. The main competitors of Nestle are Unilever, PepsiCo Inc., Kraft Foods Group Inc., and Groupe Danone S.A. Through five years, the profit of Nestle Australia was decrease because of the competition of other companies; in 2012 it profit was 248,505 million. Table 1: Financial of Nestle in the last 5 years This report will recognize some strengths, weakness, opportunity and threat for Nestle. The below section has taken a brief overview of SWOT analysis. In the discussion section, the key of strengths, weaknesses, opportunities and weaknesses are analyzed in more particular. Finally, the suggestion for the company is made. SWOT Analysis Strength Weakness 1. World’s largest beverage and food company ($7 billion in revenue). 2. Affordable product price 3. Wide range of product catalogue 4. Research & Development capabilities (food and nutrition research) 5. Distribution channels and geographic presence 6. Competency in mergers and acquisitions 1. Inability to provide consistent quality in food products 2. Employees’ safety failure 3. Customer fears to try the unique mixture product of nestle 4. High Spending on advertising 5. Weak implementation of Corporate Social Responsibility Opportunities Threat 1. Brand image (advertising and promoting targeting children) 2. Increasing demand for healthier food products 3. Establishing new joint ventures 4. Uses many type of marketing to promote their product 1. Competition 2. Substitute goods 3. Food contamination 4. Rising of raw material price 5. Trend towards healthy eating Discussion Strengths As Nestlà © is a world renowned brand it has certain key core competencies. One would be the unmatched product and brand portfolio. The business offers one of the widest portfolios of food and brewery products in its sector. It also operates 29 brands that earn more than $1 billion in annual revenues. With more than 8,000 products it is hard for any other corporate to compete against Nestlà ©. Second would be the company’s ability to grow with research and development. Nestlà © invested more than $2 billion in research and development in 2011. It’s introducing new and redesigned products every year, strengthening firm’s competitive advantage. Third would be the distribution channels and geographic presence. Nestlà © runs in more than 100 countries and has extensive distribution channel all over the world, which supports its operations globally. Fourth is the core competency in mergers and acquisitions. Over the years Nestlà © has been forming successful partnerships and acquiring other companies in order to grow and maintain its leadership in the market. Lastly the brand reputation valued at $7 billion. Nestlà © is known almost everywhere and has a reputable brand for its products that are used by millions every day. Weaknesses Nestlà © has its weaknesses however it is very minimal in comparison to other companies. One would be its Inability to provide consistent quality in food products. Nestlà © has been recalling many products from trade due to food contamination or poor quality supplies. This does not only hurt firm’s sales but its image as well as the business is unable to control quality of the products. Another would be its weak implementation of corporate social responsibility. The company has announced and is involved in many programs that aim to make company more eco-friendly and improving the working  conditions of its suppliers. Still, Nestlà © receives a lot criticism over the effectiveness of its programs. Opportunities Every individual company is seeking to maximise their opportunities, However, when taken into consideration few key areas can be taken into account. First is the increasing demand for healthier food products. The trend of buying and consuming only healthy food products is a major shift in consumer tastes and opens up an immense market for companies. Currently, Nestlà © tries to introduce more healthy food products in response to the trend. Another is acquiring start-ups specializing in producing well-being products. Many new start-ups are forming and introducing new products for well-being or revolutionizing the ways those products are made. Start-ups are cheap and can easily be acquired. Nestlà © is focusing on providing more well-being products and this is a great opportunity to expand its portfolio. Another good opportunity for Nestlà © would be establishing new joint ventures. Nestle is already involved in many successful partnerships with major world companies like The Coca-C ola Company and Android. Threats Majority of the companies in businesses face threats on daily basis however, it the actions that need to be taken in order to minimise future threats. One major factor is Food contamination. Although it is Nestlà ©Ã¢â‚¬â„¢s responsibility to run thorough quality checks of its products, the company had been reportedly providing contaminated food or other products to the market. Such actions hurt company’s reputation and result in losses. Second would be the trend towards healthy eating. Nestlà © is a major supplier of chocolate and chocolate drinks that have high level of calories and due to changing customer habits, will experience decline in demand. As the Growth of private labels is rapidly increasing, this may have a long term effect on Nestlà ©. The growing number of supermarkets and other retailers are introducing their own label products that cost less and can easily compete with Nestlà ©Ã¢â‚¬â„¢s product portfolio. Lastly, rising raw food prices which generates a ma ssive impact for all businesses. With an overall growth of world economy and population, the demand for raw food will rise. The result of that will be higher material costs and squeezed margin for Nestlà ©. Recommendations The Entourage’s new idea is a novel, unique and inspired product whose immense popularity will see it flying off store shelves and is surely going to be a new step forward for the Nestle Company. The product in question is a new type of cereal, which may seem dull and boring at first glance, but the appeal of the product lies more in its enhanced practicality. The product is a range of new cereal flavours consisting of wheat flakes, dried fruit and flavouring (chocolate, vanilla etc.). The wheat flakes will be in the shape of triangles, to achieve a brand image and for consumers to relate a simple/everyday object with our cereal, so that they are constantly reminded of it. The cereal is sold inside bottles/cans. When consumers buy the product, they will simply need to pour milk into the container and the result is an instant cereal fix, whether at home, at work, on the bus or anywhere else. The bottle/can also come with a resealable lid, which can be opened and closed at will to avoid spilling the cereal. Other cereal products force the consumer to sit and eat, despite the fact that they may be running late and other on the go products are liquefied sugar that merely provides a mild energy boost, whereas our product combines the best of both worlds. Not only does the consumer get a filling, wholesome and tasty breakfast, but they also receive these benefits without sacrificing time, an important resource in the morning. Strategy Profiles: Competition (Threat)/Brand Recognition Worldwide (Strength) – A day to day problem for firms is the constant competition from other businesses, whether minor or major. When attempting to launch a product and/or maintain its life on store shelves, there will always be demand for a competitor’s product. However, with smart advertising and a big name like Nestle, we can work to ensure that our product is what people are constantly talking about. Products are high in sugar and fat (Weakness)/Further research into nutrition (Opportunity) – Our product may not be the most fattening item on store shelves, but a high sugar content isn’t usually the best image for a product. But with research into health and nutrition, the product can  change. By constantly tinkering with and changing the recipe, we will be able to achieve a product that is not only nutritious, but retains that delicious flavour that the product is famous for. Customer fears to try the product (Weakness)/Affordable product price (Strength) – Consumers will always prefer to buy products that they are familiar with, instead of trying new items and because of this, it can be very difficult to introduce a new product into the market. While it can be difficult to persuade the consumer, making a price that is not only fair, but less than your competitors, can have an impact in how your product is perceived. Having a cheaper price may not be a substantial selling point, but it would succeed in gaining new customers and little bonuses like these can add up to be a major benefit. References Navi, G 2009, Nestle, Scribd, viewed 18th September 2013, http://www.scribd.com/doc/21544545/Introduction-Nestle-Was-Founded-in-1866-by-Henri-Nestle-And Nestle 2013, Nutrition, Health & Wellness – New Product Development at Nestlà ©, Business Case Studies, viewed 18 September 2013, http://businesscasestudies.co.uk/nestle/nutrition-health-wellness-new-product-development-at-nestle/introduction.html#axzz2f1LLXlr9 Nestle Group Limited 2011, The World’s leading Health, Wellness and Nutrition Company: Annual Report 2011, Nestle Group Limited, viewed 18 September 2013, Nestle 2013, About Us, Nestle, viewed 18 September 2013, Interbrand 2013, Nestle, viewed 18 September 2013, retrieved from Interbrand database Overview of the Nestlà © Oceania region 2013, Nestle, viewed 13 September 2013,